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E-commerce refers to online trading. It not only refers to trading of physical products it also includes services where the customer makes online payments for services rendered .Mostly the retail stores selling products directly to the public via E-commerce website. However there are also a proportion of online stores dedicated to business-to-business (B2B) sales or wholesale activity. So in E-commerce website fund transfer is done electronically, hence it is called E-commerce.

How does e-commerce work?

E-commerce nature is varied in the way it works depending on the products and services. E-commerce normally works as below:

Consumers after choosing products or services pay electronically on the website (online card transactions) or use a third party payment gateway. The order or payment are received by the business owner or merchant and gets fulfilled (delivered by post, booked in for services etc)

Payments are done in a secured mode keeping the card details or personal information as fully secured data.

What are the benefits of e-commerce to the consumer?

Quick, easy and convenient: E-commerce enables the consumer to complete transactions quickly by just sitting in their home which they feel easy and convenient rather physically getting to the stores.

Product comparisons: E-commerce enable the consumer to make quick browsing of multi websites where they can compare multiple products regarding the price, delivery time and product specifications in very short span of time, which makes them to find the best suppliers in the market.

Lower prices: Consumer prefers E-commerce as they can easily get the products on a comparatively lower price. Merchant due to different factors can sell the product at a lower price comparing to the standard stores. Since the consumer is able to get quality products at lower prices they are easily attracted by E-commerce.

What are the benefits of e-commerce to the merchant?

Reduced costs: Since the online trading does not requires sales staff labour cost is reduced. Payments are made electrically secured mode so it got automatically tracked and linked to the accounting software which allows them to reduce paper work and errors in data entry. For any industry Labour cost, maintenance and storage cost contributes major portion in pricing the products and evaluating their profits. This is really a very big advantage for merchants trading in E-commerce.

Shorter time frames: E-commerce allows for highly reduces lead times, along with efficient delivery of products.

Increased consumer reach: Online merchant can stock a large product range comparing to the physical stores, this allows products to be suitable for larger consumer base. As E-commerce operates world- wide, international customers are also not missed which ultimately increase consumer reach.

Insmagro Global Solutions Pvt Ltd e-Commerce Services offer a best-of- breed solutions which enable your organization to allow your customers to do business on demand as per their wish. Our team will assists you with the initial strategy in your move to E-commerce. We create, deliver and maintain full strength enterprise quality e-Commerce sites which suits to your business.

The skills

Application Development and Maintenance 90%
Web Design Development and Hosting 100%
SEO Services 85%
E-Commerce Services 92%
ERP Application Development 90%
Android and iPhone Apps Development 85%
Product Development and Customization 98%
Research and Development 88%
IBM Application Development 90%