It is clear and known by all that infographics is the leading vehicle for content marketing as the visual content is welcomed by all and gets a maximum number of shares! More than plain text or with links; infographics receives rapid growth because of its style and presentation. However, will the allure of infographics be there for longer? It is a dilemma question where the positive side lies when it exists with beautiful compositions.
Not a day that I see the digital marketing world without infographics! It is everywhere and anywhere; say for in Facebook, twitter, LinkedIn et al. In addition, even the topics range from varieties serious to fun & frolic and everything in between too. As representing Insmagro, I share my perspectives on what may be in the digital store for infographics in near future. We the Insmagro team love infographics a lot more, we see several valuable tips and methods on how to keep the infographic ahead out of the crowd towards visual storytelling curve.
Based on our perception there are three trends to drive the progression of visual storytelling. In principle, the renaissance of the infographics will push the visual communication to the forefront the digital marketing and could possibly the whole media. As social media already started evolving, varieties of visual presentations as infographics start utilizing the features completely. Moreover, infographics would become the center of driving tractability, sharing ability and target group engagement with maximum heights. As when to think about the future, integrated design, destination storytelling, and divisible content are the key trends in which they only have the ability to incorporate the different miles of content strategy.
In principle, visual content is meant for an entire piece in which it matches infographics especially. Integrated content design paves the way to present the data clearly in a crisp form that in turn also allows the data for extraction, and which can be viewed separately or in a comprehensive manner. The other set of benefits that can be driven from integrated design are those:
1. Robust impact: Integrated content that is visually stronger impact more for aesthetic feel and will be very easy for remembering
2. Increased shares: Maximum numbers of shares are the only entity that every brand owner seeks for, in which smaller content such as news posts, feeds et al are made exclusively for social sharing in order to create a hype and enthusiasm among the viewers to explore for more.
3. Malleable storytelling: When content is divided into sections, it is easy for the writer to cover the complete story in a prompt way with no mismatches. It helps for better clarity in which the readers are able to understand what is written in the infographic.
Through landing pages and micro sites, a single type of narration guides the readers in which visuals are reinforced once again. Such type of storytelling can include all types of narration say for right from simple animated videos to complex data visualization. The most important sector gained by this way is that: more numbers of engagements. See, readers can limit the story reading but videos are chanceless to avoid, hence they get to indulge in videos automatically.
It is a type of lean approach for steady content campaigns executing on the monthly or quarterly basis. Parent content will be made initially in which it would be segregated into smaller parts as per the requirement for different social media channels in different formats. This type would actually extend the content’s reach for the maximum way. In addition, it also opens the path for increased value of good returns of money with less usage of time; it allows a consistent visual style for a cohesive message and expanded the reach of audiences.
There is no secret behind the screen that quality content only will earn significant results for brand’s marketing strategy. Can you tell me that when was the last login that you were on social media and logged our by without seeing at least one single infographic? I know that the answer would be in tumble where everyone might come across some sort on twitter, on Facebook, or at least a post on LinkedIn. Infographics offer the information to get digested in the human brains in a quick and efficient way through its well-composed visual elements.
Along with the above discussions, it is obvious for all that why infographic is so popular and as a demanding factor for content marketing. Insmagro states, “Infographic style content enhances with rapid growth, hence we share our future perspectives on infographics on what might be there at the store in near future”. In addition, I also add few perspective thoughts that what other design professionals share from their minds.
- Alberto Cairo, Professor Infographics & Visualization at the University of Miami’s School of Communication and Author of “The Functional Art: An Introduction to Information Graphics and Visualization” says that, “Infographics will have a bright future if the people who design them embrace accuracy, clarity, depth, and service to the public, rather than mere promotion. Infographics are not just meant to make information ‘sexier,’ or to ‘get more eyeballs,’ or to help your message ‘go viral’ (I am using marketing and PR jargon here). Infographics are tools for understanding. They need to be functional, beautiful, and insightful, they must help audiences discover deep and useful truths that lie hidden behind the world’s complexity.”
- Cole Nussbaumer, Brand storyteller and works as a teacher has a great interest in turning data into pictures says, “Infographics run the gamut, from fluffy to informative. On the former side, we are presented with elements like oversized numbers and portions of filled-in little man-shapes. The graphics appear glamorous and have a sort of sex appeal that draws you in. On the other end of the spectrum are infographics that actually inform; many of the good examples I’ve seen here are in the area of data journalism (e.g., Alberto Cairo’s work).”
I say that we can positively assume about Infographics, which could be a part of content marketing if planned and presented perfectly. In order to present greater and successful infographics, content must be unique, top notch and data driven.